Media Press Releases

Tahiti Tourisme North America Named Winner in Travel + Leisure's Third Annual Social Media in Travel+Tourism Awards (SMITTY® Awards)
July 21 2014

Tahiti Tourisme North America was named a 2014 winner for “Best Use of Instagram” for @TahitiTourism in the  third annual Travel + Leisure® Social Media in Travel + Tourism™ Awards (SMITTY® Awards), which recognize the companies in the travel and tourism industry showcasing the best and most innovative uses of social media. Travel+ Leisure editors noted, “Love a good beach shot? So do the 17,000 Instagrammers who liked Tahiti’s images last year.”
Tahiti Tourisme North America images will be “taking over” the @TravelandLeisure Instagram on Monday, July 21st and can be followed along at @TravelandLeisure and via #TLTakeover. All nearly 156,000 @TravelandLeisure Instagram followers will be able to explore and follow the beauty and culture showcased on the @TahitiTourism Instagram channel.
The winners of this year’s SMITTY Awards were selected by a distinguished jury of digital insiders and travel industry experts, including Rob Torres, managing director of travel for Google, and Al Roker, co-host and weatherman for NBC’s TODAY show. The jury reviewed hundreds of submissions and named winners and runners-up in 30 categories.  The winners and their campaigns can be seen on, with additional information available by searching #TLSMITTY on social media. The SMITTY Awards will also be featured in the Travel + Leisure July 2014 issue.
“We are honored with this recognition from Travel + Leisure and are thrilled to be honored for our use of social media. The Islands of Tahiti are such a visually stunning destination and Instagram is the perfect medium to share the beauty and diversity of the
118 islands,” says Jeffrey Crochet, Communications Manager, Tahiti Tourisme North America.
About Travel + Leisure
The world’s most influential travel brand, Travel + Leisure, offers insider access to destinations around the globe with a signature mix of smart advice, immersive photography, expert reporting, and award-winning coverage of hotels, food, design, style, culture, and trends.  Travel + Leisure® features news, finds, and opinions that empower its readers and users to travel better. With a global reach of more than 5.8 million readers, the Travel + Leisure print portfolio includes the U.S. flagship and five international editions in Mexico, Turkey, China, India/South Asia, and Southeast Asia. The U.S. edition of T+L, that launched in 1971, is also available on tablet. Travel + Leisure has an authoritative website,, and an extensive social media following of more than two million. The T+L brand also encompasses newsletters, clubs, retail stores, and media collaborations.
About the Islands of Tahiti:
Easier to travel than often imagined, Tahiti is eight hours by air from Los Angeles with daily nonstop flights. There are a total of 118 islands and atolls that comprise this beautiful South Pacific country, officially known as French Polynesia.  Tahiti’s varied landscape ranges from just-above sea level coral atolls to volcanic mountain peaks and is renowned for warm waters, white-sand beaches and stunning turquoise lagoons. Tahiti is halfway between California and Australia, on the same side of the International Date Line as North America and in the same time zone as Hawaii. For more information and links to all social channels, please visit 



Contact Information
For further information, please contact the Tahiti Tourisme Public Relations Team:

Cait Langley
Communications Coordinator
Ph: (310) 414-8484 ext 222
Fx: (310) 414-8490


For all articles, please list the following contact information for the official Destination Marketing Office for the islands of Tahiti in North America:

Tahiti Tourisme North America
9841 Airport Blvd, Suite 1120
Los Angeles, CA 90045
Phone: (310) 414-8484
Fax: (310) 414-8490

Islands at a Glance
Legendary Tahiti
A Spa Within A Spa
Quick Facts
Scuba Diving
Tahitian Experiences
Tahiti's Hidden Paradise
The Tuamotu Atolls
Contact/Sidebar Info
What’s happening next month in Tahiti?
Cait Langley
Communications Coordinator
Ph: (310) 414-8484 ext 222
Fx: (310) 414-8490

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