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The Island of Bora Bora Tops Travel + Leisure's World's Best Awards for 2010
August 6 2010

The Island of Moorea Also Ranks in the 15th Annual World’s Best Awards!

The island of Bora Bora Tahiti was awarded Travel + Leisure’s top honor of  "World's Best Island in the Australia/New Zealand/South Pacific" in the 2010 World’s Best Awards. The island of Moorea, also part of the islands of Tahiti came in fourth in the same ranking.

Additionally, Tahiti Tourisme’s partners were recognized in the 2010 World’s Best Awards including the InterContinental Bora Bora Resort & Thalasso Spa, ranked #3 and InterContinental Moorea Resort & Spa, ranked #5 in the “Top Hotels – Australia, New Zealand and the South Pacific” category. Princess Cruises was ranked #10 in “Top Cruise Lines Worldwide” and Air New Zealand was ranked #7 in the Top International Airlines Worldwide category.

The island of Bora Bora is legendary for the beauty of its lagoons and people. It is just under a one hour flight from the island of Tahiti or Moorea. Lush tropical slopes and valleys blossom with hibiscus, while palm-covered motus (islets) circle the illuminated lagoon.

Perfect white-sand beaches give way to emerald waters where colored fish animate the coral gardens as they greet the giant manta rays. From the dramatic scenery to the privacy and amenities of the overwater bungalows, resorts have been welcoming couples for more than 40 years. 

Top five activities on the island of Bora Bora include:

• Snorkeling and diving in the neon-lit turquoise lagoon waters

• Exploration of the lagoon by outrigger canoe wave runner, jet ski, and dramatic sunset cruises aboard a catamaran sailboat.

• Exploration of the panoramic overlooks found by hike or 4x4 accompanied by entertaining local guides.

• Discovery of the world-renowned shopping for local and international original art, Tahitian pearls, perfumes and oils, and precious wood handcrafts.

• Outrigger canoe breakfast delivered to the overwater bungalow and set up the glass coffee tables that look straight down into the lagoon.

Coming in fourth place in the “World’s Best Island in Australia/New Zealand and South Pacific”  was the beautiful island of Moorea. Located just a few minutes from the island of Tahiti by plane, and under 30 minutes by high-speed catamaran, Moorea soars magically out of the ocean in an explosion of green velvet, exactly what visitors imagine a South Seas island to be. These pinnacles are said to have inspired the mythical "Bali Hai" that was based on James Michener's book, Tales of the South Pacific.

“We are very pleased to accept the “World’s Best Island” award for the Australia, New Zealand and South Pacific category on behalf of the destination and the people of the islands of Tahiti. Additionally, we would like to congratulate our partners for winning their respective awards and their nominations in several categories," noted Al Keahi, Managing Director of Tahiti Tourisme North America.

About the islands of Tahiti:

Easier to travel than often imagined, Tahiti is eight hours by air from Los Angeles with daily nonstop flights. Tahiti is halfway between California and Australia, on the same side of the International Date Line as North America and in the same time zone as Hawaii. There are a total of 118 islands and atolls that comprise this beautiful South Pacific country. Tahiti’s varied landscape ranges from just-above sea level coral atolls to volcanic mountain peaks. Tahiti is renowned for warm waters, white-sand beaches, stunning turquoise lagoons, lush green hills and abundant flowering plants. 

About Travel + Leisure:

With an eye for the authentic, the innovative, and the irresistible, Travel + Leisure expert reporting on culture, food, style, and design with stunning photography, transporting readers to the places—and the travel experiences—that matter now. T+L, the monthly title from American Express Publishing and the long-standing authority in its field, has the largest audience of any travel magazine and is an indispensable guide for global nomads. Travel + Leisure has a network of international editions, including Travel + Leisure Mexico, Travel + Leisure Turkey, Travel + Leisure China, Travel + Leisure South Asia, and Travel + Leisure Southeast Asia.

2010 World’s Best Awards Survey Methodology

A questionnaire developed by the editors of Travel + Leisure, in association with ROI Research Inc., was made available to Travel + Leisure readers at from December 15, 2009, to March 31, 2010. Readers were invited to participate through Travel + Leisure magazine (January, February, and March issues), and online at

To protect the integrity of the data, after March 31, 2010, respondents were screened by Travel + Leisure and responses from any identified travel-industry professionals who completed the survey were eliminated from the final tally. The survey website,, was maintained, monitored, and kept secure by ROI Research Inc., which collected and tabulated the responses and kept them confidential. The scores are indexed averages of responses concerning applicable characteristics.

Respondents were asked to rate hotels, islands, destination spas, golf resorts, and rental-car agencies on five characteristics; cities, cruise lines, and tour operators and safari outfitters on six characteristics; and airlines and hotel spas on four characteristics (see below). In the hotel, cruise line, tour operator, airline, and golf resort categories, respondents could also rate additional optional characteristics; these ratings were not included in the final score.

For each characteristic, respondents were asked to rate a candidate on a scale of 1 to 5, where “5” means excellent and “1” means poor. Required component ratings were then averaged, creating an overall score. A minimum number of responses was necessary for a candidate to be eligible for inclusion in the World’s Best Awards listings. Some companies were rated in both the cruise line and tour operator and safari outfitter categories, and some properties were rated in both the destination spa and hotel spa categories. In both cases, companies and properties have different scores for each category.






Contact Information
For further information, please contact the Tahiti Tourisme Public Relations Team:

Cait Langley
Communications Coordinator
Ph: (310) 414-8484 ext 222
Fx: (310) 414-8490


For all articles, please list the following contact information for the official Destination Marketing Office for the islands of Tahiti in North America:

Tahiti Tourisme North America
9841 Airport Blvd, Suite 1120
Los Angeles, CA 90045
Phone: (310) 414-8484
Fax: (310) 414-8490

Islands at a Glance
Legendary Tahiti
A Spa Within A Spa
Quick Facts
Scuba Diving
Tahitian Experiences
Tahiti's Hidden Paradise
The Tuamotu Atolls
Contact/Sidebar Info
What’s happening next month in Tahiti?
Cait Langley
Communications Coordinator
Ph: (310) 414-8484 ext 222
Fx: (310) 414-8490

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